Seaward Surf Training offers high-quality training programs to a niche market of surfers. To get the business started, my client needed a a name and visual identity. They came me with several options for a name and a general idea for the attitude of the brand. Together, we worked to clearly define things like value and mission to help drive the visuals.

ROLE

Branding
UI

STUDIO

Freelance

Generally, my client wanted a look that was restrained and minimal, showing confidence without shouting. We explored multiple directions and ultimately developed a system that consists of a minimal color palette, reflective of the sea, a friendly, no-frills type pairing, and playful type graphics that represent the motions of the waves.