Ardent Residential is a real-estate company with nearly 30 years of experience, but their old website did not reflect Ardent’s established position amongst the community. Keeping business goals in mind, our team worked collaboratively to craft a scalable solution.

ROLE

Information Architecture
Wireframing
Prototyping
Visual Design
UI

STUDIO

Page/Dyal

Problem

The old website was dense and allowed little opportunity for discovery. Pictures were small and the site overall had a dated, generic look.

SOLUTION

A simple grid layout and navigation system that allows for flexibility. We decided on full bleed images, reminiscent of a portfolio to let Ardent’s work shine. We kept the page layouts simple so that Ardent staff can easily maintain and add pages.

Early deliverable of the Site Map, Wireframes, and homepage mockup that we provided as a clickable prototype, showcasing navigation functionality.