I led the early concept development, naming, and visual identity for The Wescott (originally named “The Birdie”), establishing the core brand system and creative direction for Greystar’s luxury highrise addition in Houston, TX. After my departure from the studio, the project was renamed, while the visual identity remained largely intact and was carried through across signage, print collateral, environmental graphics, and other applications by the project team, including designers Robin Anderson and Ray Delgadillo. Illustrations by Patrick Drake. Photography by Jenny Freels.