Seaward Surf Training offers high-quality training programs to a niche market of surfers. To get the business started, my client needed a name and visual identity. They came me with several naming options and a general idea for the attitude of the brand. We worked together to define values and mission to help drive the visuals.

My client wanted a look that was restrained and minimal, showing confidence without shouting. We explored multiple directions, ultimately developing a system with a minimal color palette, reflective of the sea, a friendly, no-frills type pairing, and playful graphics that represent the motions of the waves.