GoLinks
GoLinks is a B2B SaaS productivity suite. What began as one product, turned into a suite of three and I worked closely with Marketing and Product teams for the GTM launch of GoSearch and GoProfiles. As the company’s sole Brand Designer, I led design across all touchpoints — social, web, sales collateral, experiential designs and so much more.
A challenge was to create, maintain, and evolve a cohesive visual language across all three products, while communicating the key differences of each. As AI came onto the scene, the brand visuals and voice rapidly evolved to help us stake claim in the AI space.
ROLEBrand Designer
COMPANYGoLinks
Created and maintained hundreds of graphics and animations, each showcasing and simplifying the products’ complex features and actions. Graphics are used across websites, emails, blogs, social, sales collateral and more.
GIFS & GRAPHICS
In collaboration with the Graphic Design Intern, Luis Velasquez, we created product videos for each product. Videos were used at conferences, in presentations, and on socials.
ANIMATED VIDEOS
Helped maintain marketing websites for all three products, working cross-functionally with Marketing, Product, and Engineering to build net-new pages, re-design UI components, and update graphics.
WEB DESIGN
Created graphics for hundreds of articles across all products.
BLOG IMAGES
Created 80+ onepagers across all products
SALES COLLATERAL
Along with weekly social posts, I collaborated with Marketing to execute social media campaigns. For example, we launched an HR survey for GoProfiles and it prompted leaders in the space to share their results, exponentially increasing our reach across LinkedIn.
SOCIALS
More coming soon…